Business Card – An Effective Marketing Tool

Business cards are an effective marketing tool and are considered a very necessary requirement for entrepreneurs. These cards bear information about an individual or an organization. Generally, they are shared during formal meetings or introductions so that the white label marketing tools recipient can use it as a memory aid later. The card comprises the name of the person to whom it belongs, the logo of the company, company affiliation, address, fax number, telephone number, website and email address.

Previously, cards for business purposes were made of white paper and printed with black text. But a modern professional card is created with lots of visual design and is generally made of plastic. It needs to be made very attractive and extraordinary looking. To create a long lasting impression on the mind of the recipient, some professionals customize the card. Before printing a card for the professional purpose, you have to keep four aspects in mind. These are impressiveness, right colour and font of the card, creative and unique ideas and final look.

If the card is not impressive enough, then it might straightaway go to the bin and will serve no purpose. So it is necessary to make the card impressive. Selection of appropriate colour, font and image for the executive cards is very much required. The format of the card should be appealing and create long lasting effect on the recipient. Customize your card and choose ideas online. Generally, this print stationary comes in rectangle and schmectangle shapes.

Common weight of the professional cards for business purpose is 350g/m2 (density), 100 lb. (weight) or 12 pt (thickness). Spot colours were used for the printing of the cards, but with the introduction of digital printing, full colours are now used for cost effectiveness. The cards are laminated so that they cannot be destroyed easily. They are also coated with UV glossy coat and aqueous coatings to create a special effect. In the recent times, cards are printed in English on one side with local language on the other.

Common materials that are used for the making of cards for business purposes are plastic (PVC), among which frosted translucent plastic, crystal clear plastic, white or metallic plastic are common. Other unusual materials are poker chips, metal, rubber, rubberized cards, magnets, wooden nickels and even wood. For giving attractive look to the cards, these materials are used by some companies.


Leave a Comment

Your email address will not be published. Required fields are marked *